Glossary

Database - A collection of information stored in one central location. Many times, this is the source from which information is pulled to display products or information dynamically on a website.

Flash - A technology that allows for animation or moving graphics on a website.

Go-live - The point at which a website or application becomes published on the Internet and is available to the public.

Hosting - A services that stores your information (or website) on a server, allowing it to be accessed by users on the Internet.

Merchant Account - A bank account that allows for the receipt of credit card funds.

Navigation - The means by which a user can click from page to page on a website.

Payment Gateway - Allows the secure transfer of credit card funds from users on your website to your merchant account.

Usability - A set of properties that makes something easy to use.

Search Engine - An online directory of websites, such as Google or Yahoo.

Search Engine Optimization - A set of practices that attempts to make a website more attractive to search engines, thereby encouraging higher rankings.