Usability

The good, the bad, and the logically impaired. No matter how big a company’s budget, a website cannot succeed if it does not meet standard web usability guidelines. That is, any good website must be built with simple, intuitive navigation and easy-to-find information.

At Impact WS, we have a seasoned web usability engineer on-staff whose sole purpose is to make your site friendly and dirt-simple to use. Why is it so important? Because most users will leave within seconds of landing on your homepage if it isn’t obvious where they should go next.

The following is at the heart of good web usability:

• Easy-to-use and highly relevant navigation
• Clear, well-marked paths for completing tasks
• Fast-loading pages
• Intuitively organized content based on user needs
• Uncluttered presentation and graphics

Why is it so hard to be simple?

At times, navigating a website is like trying to find something in someone else’s kitchen. Despite all the drawers being neatly organized, you have to open up every single one to find the can opener. Remember that on the web, you can’t afford for users to have to hunt around for what they need. They will simply go to your competitor’s kitchen!

Part of our expertise is helping you reconcile your understanding of your business with what your audience expects and wants. We then help you present it in the most germane and readily accessible way possible – making your site a valuable resource to your audience. With this, you’ve achieved the number one by-product of good web usability - customer loyalty.