A icon is more than just a visual symbol; it’s a reflection of an organization’s core values and mission.
At Impact Workforce Solutions, our icon and logo are powerful emblems that encapsulates our unwavering commitment to clients, employees, peers, and partners. Join us as we delve into the profound meanings embedded within its design, colors, and the promises.
The symbolic handshake: trust and collaboration
At the heart of our icon lies a symbolic handshake. This handshake isn’t just a casual greeting. It is a sincere representation of trust. At Impact Workforce Solutions, we believe trust is the cornerstone of any enduring relationship. It forms the bedrock of our corporate culture, not only in our dealings with clients but also in our efforts as a team.
This handshake also signifies collaboration — a concept deeply ingrained in our approach to work and relationships with our clients, and for good reason. Consider the relationship pyramid, which grows from confrontation at the base to cooperation in the middle and collaboration at its peak. Collaboration, to us, is the pinnacle of partnership, where one plus one equals many.
Furthermore, this handshake exudes confidence — confidence in our extensive experience, in our identity, and in carrying our mission forward to assist our partners in every way we can.
Strength with equality and synergy
In our icon, you will notice the character icons stand at equal heights. This is not a coincidence. It represents our equal footing with our clients, employees, peers, and network. Equality translates to a robust partnership.
Moreover, this equality is supported with humility, underscoring the synergy we aim to achieve with our clients — because success is not solitary. It is a collective effort requiring partnership and synergy. Our icon serves as a visual reminder of this principle.
Integrating our name into the logo was a deliberate decision, demonstrating our dedication to building genuine and reliable relationships. It embodies our mission to impact lives, leaders, and each other to bring positive change, truly transforming businesses for the better.
The swoosh: trajectory of continuous improvement
The swoosh element is no stranger to business icons and logos, and while it may appear decorative, it also carries thoughtful significance. The swoosh in our logo represents an evolving trajectory in a continuous cycle of improvement. It is emblematic of the career progression and growth we aspire to offer our employees, as well as the sustainability we hope to offer our clients.
Furthermore, this swoosh represents the drive to push boundaries, exerting an outward pressure on the environment. By being a disruptive force while staying true to our core values and principles, we are able to innovate and explore beyond the conventional. It is there that we find the inspiration to innovate and develop custom solutions for our clients.
The significance of navy and orange
Colors play an important role in design, possessing inherent connotations and allowing them to evoke specific values and principles. We considered these associations in our logo design, ultimately selecting navy and orange because both these hues align with our expertise and ideals.
The depth of the navy represents professionalism and stability, reflecting our executive team’s 200+ years of combined experience in workforce strategy. It underscores our expertise, skills, and the depth of talent that guides us in addressing various challenges and opportunities.
Additionally, the vibrancy of the orange symbolizes our energy and creativity. It highlights our enthusiasm for our work and our passion for fulfilling our mission of improving the workforce environment for businesses and contingent workers alike.
Together, these colors accentuate our pledge to utilize our expertise and wealth of knowledge to maintain our dynamism and innovation. We believe this approach is essential to thrive in the ever-evolving business landscape.
A logo that speaks volumes
Altogether, our logo tells a compelling story of trust, collaboration, growth, and balance. It encapsulates the essence of Impact Workforce Solutions and serves as a daily reminder of our commitment to our clients, employees, and partners. We take pride in every aspect of its design, as it stands as a powerful testament to our mission and the values we hold dear.
When you partner with Impact, you open the door to transforming your company’s workforce. We aim to help you elevate your core operations, extending your capabilities to reach maximum potential. At Impact Workforce Solutions, we are dedicated to making a meaningful impact, and our logo promises excellence, partnership, and a brighter future.